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Priming: Using the Hidden Power of Language for Superior Client Outcomes and Self-Improvement

CE Hours 3

About this course

Priming research of the last 20 years has determined that humans are controlled by an unconscious guidance system profoundly more than ever conceived. Priming occurs when something stimulates and triggers behavior. Semantic priming has confirmed the hidden power of words to stimulate preparatory thoughts that trigger new behavior with or without conscious awareness. The most significant finding is that unconsciously created goals can be equal or more powerful than conscious goals and, amazingly, that goals do not require an act of will to be acquired. Yet, the nuances of how new behaviors are stimulated through the precise, meticulous use of language are rarely discussed relative to the therapeutic dialogue. This dynamic, humorous workshop introduces the audience to world of priming through a discussion of the priming that occurs in our everyday lives of which everyone can relate. It then addresses the scientific research, demonstrates the phenomena, and explains how priming should be utilized in the therapeutic dialogue. Ultimately, therapists are provided a linguistic tool that will radically intensify the impact of therapeutic communications and effectiveness. In addition, these principles provide you with the mental tools necessary for molding yourself into the person you want to be and for reaching personally desired goals. We will also delve further into the research on priming and the vital implications for the therapeutic dialogue. It will then explain specific applications where priming can be implemented. Some of these include: -- Enhanced empathic statements that prime through recognition of deficits -- How to talk positively to a negative person without them knowing it -- The use of embedded suggestions and commands -- Is your goal properly priming the client? -- Priming suggestions of temporary stuckness and implied change -- Pacing and leading with an embedded prime -- Underlying meaning and implications of commonly spoken words -- The direct application of priming as a self-change technique -- Why priming works: What we know about the brain and learning Upon completion of this training, participants will have a set of linguistic tools that incorporate priming and be aware of numerous instances where priming can be applied in the therapeutic conversation.

Learning Objectives

  • Explain what happens in the brain when a word is spoken and the implications for the therapeutic dialogue.
  • Utilize priming in the therapeutic conversation at specific moments and with specific structured linguistic techniques.
  • Utilize priming as an explicit technique and tool for client self-change.
  • Define what priming is and understand how and why it has such a significant impact on mental processing and the stimulation of behavior.
  • Explain the impact of therapeutic communication by incorporating priming techniques into the client-therapist dialogue.
  • Create effective mental programming for breaking bad habits and reaching personally desired goals.

Learning Levels

  • Intermediate to Advanced

Target Audience

This self-paced course is intended for behavioral health professionals, including Psychologists, Social Workers, Counselors, MFT's and Addiction Professionals.

Course Instructor(s)

  • Clifton Mitchell Ph.D.

    Clifton Mitchell Ph.D. is an international clinical trainer and keynote speaker with over 30 years of training experience. He delivers practical information in a uniquely entertaining, fast-paced style that is filled with humor and illuminating examples. His trainings are based on his books, Priming: Programming the Mind for Habit Change and Success and Effective Techniques for Dealing with Highly Resistant Clients. He has also trained thousands of mental health professionals in the management of difficult, perplexing legal and ethical issues in an entertaining, dynamic game show format.

    He is a contributing author in therapy books and published in numerous professional journals including the Psychotherapy Networker, Psychotherapy in Australia, and Journal of Personality Assessment to name a few. Dr. Mitchell is currently a professor Emeritus at East Tennessee State University in Johnson City, TN, where he was awarded Teacher of the Year in 2002.

Disclosure

DISCLOSURE OF RELEVANT FINANCIAL RELATIONSHIPS CE Learning Systems adheres to the ACCME’s Standards for Integrity and Independence in Accredited Continuing Medical Education. Any individuals in a position to control the content of a CE activity ― including faculty, planners, reviewers, or others ― are required to disclose all relevant financial relationships with ineligible entities (formerly known as commercial interests). All relevant conflicts of interest have been mitigated prior to the commencement of the activity. The following relevant financial relationships have been disclosed by this activity’s planners, faculty, and the reviewer: PLANNERS AND REVIEWER The planners of this activity have reported that they have no relevant financial relationships. FACULTY The faculty of this activity have reported that they have no relevant financial relationships.

References

  • Bargh, J. A., & Chartrand, T. L. (1999). The unbearable automaticity of being. American Psychologist, 54(7), 462-479.
  • Bargh, J. A., Chen, M., & Burrows, L. (1996). Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action. Journal of Personality and Social Psychology, 71(2), 230-244.
  • Gollwitzer, P. M. (1999). Implementation intentions: Strong effects of simple plans. American Psychologist, 54(7), 493-503.
  • Kirsch, I., & Lynn, S. J. (1999). Automaticity in clinical psychology. American Psychologist, 54(7), 504-515.
  • Merrick, C., Farnia, M., Jantz, T. K., Gazzaley, A., & Morsella, E. (2015). External control of the stream of consciousness: Stimulus-based effects on involuntary thought sequences. Consciousness and Cognition, 33, 217-225.
  • Mitchell, C. W. (2018). Priming: Programming the Mind for Habit Change and Success, Johnson City, TN, Mind Management Publishing.
  • Mitchell, C. W. (2007). Effective techniques for dealing with highly resistant clients (2nd ed.). Johnson City, TN., Clifton Mitchell Publishing.
  • Wittmann, M., Scheck, F., Feldmann, J., Glaesmann, A., Mossbridge, J., & Bem, D. (2021). The German version of a retroactive priming task shows mixed effects. Psychology of Consciousness: Theory, Research, and Practice. Advance online publication. https://doi.org/10.1037/cns0000296
  • Rowe A. C., Gold E. R., Carnelley K. B. (2020). The effectiveness of attachment security priming in improving positive affect and reducing negative affect: A systematic review. International Journal of Environmental Research and Public Health, 17, 968.
  • Millings, A., Carnelley, K. B., Cavanagh, K., Wilderspin, A., Wiseman, H., & Rowe, A. C. (2019). Priming attachment security improves attitudes towards a range of therapies. British Journal of Psychology, 110(1), 15-39.
  • Meyen, S., Zerweck, I. A., Amado, C., von Luxburg, U., & Franz, V. H. (2022). Advancing research on unconscious priming: When can scientists claim an indirect task advantage?. Journal of Experimental Psychology: General, 151(1), 65.
  • Merrick, C, Farnia, M., Tiffany, J. K., Gazzaley, A., & Ezequiel, M. (2014). External control of the stream of consciousness: Stimulus-based effects on involuntary thought sequences. Conciousness and Cognition, 33, 217-225.

CE Process Info

Content

  • Materials
    2 parts
    • Webinar Recording
    • Powerpoint Slides
  • American Psychological Association (APA)

    CE Learning Systems, LLC is approved by the American Psychological Association to sponsor continuing education for psychologists. CE Learning Systems maintains responsibility for this program and its content.

  • Association of Social Work Boards (ASWB)

    CE Learning Systems, (Provider #1020), is approved as an ACE provider to offer social work continuing education by the Association of Social Work Boards (ASWB) Approved Continuing Education (ACE) program. Regulatory boards are the final authority on courses accepted for continuing education credit. ACE provider approval period: 02/23/2022 – 02/23/2025. Social workers completing this course receive 3 continuing education credits.

  • National Board for Certified Counselors (NBCC)

    CE Learning Systems has been approved by NBCC as an Approved Continuing Education Provider, ACEP No. 5951. Programs that do not qualify for NBCC credit are clearly identified. CE Learning Systems is solely responsible for all aspects of the programs. Make An Impact is a service division of CE Learning Systems.

  • New York State Education Department's State Board for Social Work (NYSEDSW)

    CE Learning Systems SW CPE is recognized by the New York State Education Department's State Board for Social Work as an approved provider of continuing education for licensed social workers #0060.

  • New York Education Department Board of Creative Arts Therapy (NYSEDCAT)

    CE Learning Systems (d/b/a CE-credit.com), is recognized by the New York State Education Department's State Board for Mental Health Practitioners as an approved provider of continuing education for licensed creative arts therapists. #CAT-0008

  • New York Education Department for Licensed Mental Health Counselors (NYSEDLMHC)

    CE Learning Systems, LLC is recognized by the New York State Education Department's State Board for Mental Health Practitioners as an approved provider of continuing education for licensed mental health counselors. #MHC-0072.

  • New York Education Department Board for Licensed Psychoanalysts (NYSEDLP)

    CE Learning Systems, LLC dba CE-credit.com & AddictionCounselorCE.com is recognized by the New York State Education Department's State Board for Mental Health Practitioners as an approved provider of continuing education for licensed psychoanalysts #P-0031.

  • New York State Education Department's State Board for Psychology (NYSEDPSY)

    CE Learning Systems dba CE-Credit.com & AddictionCounselorCE.com is recognized by the New York State Education Department's State Board for Psychology as an approved provider of continuing education for licensed psychologists #PSY-0016.

  • New York State Education Department's State Board for Marriage and Family Therapy (NYSEDMFT)

    CE Learning Systems dba CE-Credit.com & AddictionCounselorCE.com is recognized by the New York State Education Department's State Board for Marriage and Family Therapy as an approved provider of continuing education for licensed marriage and family therapists #MFT-0045.

FAQs

  • Course Completion
    To complete the course, review the course objectives, then review the material, and then pass the exam with a score of 70% or greater and lastly complete an evaluation. Your certificate will be available to download immediately when you pass the course exam and complete the evaluation.
  • CELS Grievance
    If a grievance arises pertaining to continuing education activities or processes, please contact Tyler Gibson via confidential email to tyler@celearningsystems.com as soon as possible, so that the nature of the concern may be addressed in a timely fashion.
  • Disability Accomodations
    ADA accommodations will be made in accordance with the law; please indicate your special needs prior to registering for the course by sending an email to support@ce-go.com or by calling us at 888 498 5578.
Priming: Using the Hidden Power of Language for Superior Client Outcomes and Self-Improvement
You Have Completed This course
$57
You are enrolled
  • CE Hours
    3
  • Type
    Self-Paced
  • Publication Date
    Mar 1st, 2024

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